RUCKUS RACING: FAST FLOWERS

My brief was “fun taken seriously”. We wanted the kit to be a reflection of the courageous and talented hearts who wear it. A playful and punchy voice. Delightful, with an edge. We were not setting out to create a moving billboard of sponsors, rather a conversation starter and welcoming beacon for other women in the community. My heart swells every time I see these powerful women pin their race numbers on their jerseys and watch them blur around the course before stopping on the podium. We even had the fun of seeing the kit on Zwift!

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Screenshot 2025-08-05 at 8.02.28 PM 2.PNG

Screenshot 2025-08-05 at 8.02.14 PM.PNG

Park Sprints _ Melanie Katcher Creative-1.JPG